3 Ways to Drive Online Sales in your E-Commerce Store


Samantha Mehra

April 21, 2021

After partnering with PayBright and offering the flexible pay-over-time solution at checkout, many Canadian retailers have seen fast improvements in their sales metrics, including increases in sales conversions, repeat customers, average order volume, and overall site traffic. If you're a PayBright-enabled merchant, you know this well.

Simply offering PayBright is one trusted way that retailers can continue to meet and boost their bottom lines, and sales and website metrics, especially during a pandemic.

What are some other ways you can drive website traffic to your store, and meet the needs of your mobile and desktop audiences? Read on to learn a few key ways to encourage Canadian consumers to choose you over your competitors, whether they're shopping fom their laptop or their mobile phone.

1. Offer a 0% APR promotion.

In 2019, Canadian credit card debt reached record levels. In 2020, Canadians took advantage of good lending rates and as a result a) began paying down those debts; and b) started saving big-time. Now, they continue to look for rates and incentives that can help and not hurt their credit scores and debt levels. This is why 0% APR payment plans are among the most popular option for consumers right now, and why you should be leveraging this as an incentive in your shop.

2. Be mobile-friendly. Be desktop-friendly.

More and more Canadians juggle multiple smart devices, seamlessly hopping from tablets, to mobile phones, to laptops, to desktop computers. It is important, then, that your website meets AODA requirements, and is equipped with a responsive design that is consumer-ready on any device.

The user shopping experience on a mobile phone should be just as easy to navigate in the palm of one's hand as it is from the screen of a laptop computer. This kind of forward-thinking can encourage shoppers to stay on your page, discover things they need and/or love, and ultimately follow through with a purchase.

3. Leverage the right lingo.

We live in a query-based world, where online consumers turn to search engines and functions to find what they're looking for. Make sure every product and webpage in your e-commerce portal is tagged to the hilt with relevant keywords, keyword variations, and related search phrases so consumers can easily find product names, brand names, categories, and more when they shop your store.

Ensuring your website's filtering and sorting mechanisms can meet the needs of a sophisticated online shopper certainly won't hurt, either.

Other Sure-Fire Ways to Encourage Website Traffic in your E-commerce Shop

Offer customers payment plans at checkout.

Knowing how much a buyer can use to pay for a purchase with a PayBright Payment plan allows shoppers to feel freer to complete the shopping process. It can also lead to higher average order values, as CanadaWheels recently discovered.

Use PayBright messaging in social media targeting.

Make PayBright a big part of your social media marketing efforts to a) demonstrate that you now offer payment flexibility; and b) bring peace of mind to your future customers. This move can ultimately help you be found by new customers on Facebook, Instagram, Twitter, and more.

If you're already a PayBright partner, you may wish to reach new audiences by being featured as a Spotlight Merchant on PayBright's own social media channels. Consider reaching out to the PayBright Merchant Success team to discuss potential co-marketing initiatives!

Leverage PayBright's Shop Directory.

Let new customers discover you in PayBright's growing Shop Directory. Our large network of Canadian consumers is an ecosystem rich with cross-selling and repeat purchase potential. It's yours to discover and benefit from!

This article is provided for informational purposes only. It is not an exhaustive review of this topic. The content is not financial or investment advice. No professional relationship of any kind is formed between you and PayBright. While we have obtained or compiled this information from sources we believe to be reliable, we cannot and do not guarantee its accuracy. We recommend that you consult your personal finance professional before taking any action related to this information. PayBright is a provider of Buy Now, Pay Later (BNPL) solutions. BNPL providers offer plans with a variety of terms and conditions, including interest rates, fees, and penalties, and have different standards for qualifying for loans. Laws and regulations governing BNPL providers vary by jurisdiction. We recommend that you compare and contrast plans, read the fine print, and conduct detailed research into any BNPL provider before using their services.

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Samantha Mehra

Senior Content Manager

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