2022 Consumer Outlook Infographic: Online vs. In-Store Shopping


The PayBright Team

February 01, 2022

Although ecommerce saw significant growth during the pandemic, Canadians are also eager to get back into stores in 2022, and they have high expectations from retailers when it comes to both shopping options.

Check out our infographic below to see what matters to consumers when shopping online vs. in-store.

2022 Consumer Outlook: Online vs In-store Shopping Canadians will hold retailers to a higher ecommerce standard in 2022. Moving forward, consumers expect a more affordable shipping experience, deals and sales, a fully stocked warehouse, and online product reviews to help inform their buying decisions. 1 in 4 Canadians would choose NOT to shop somewhere that did not offer an online option Younger shoppers (age 18-35) 1.6x more likely NOT to shop if there is no online option When it comes to online shopping, consumers rank affordability as most important, followed by product availability and customer reviews.   73% Free shipping to receive items 73% Deals & sales 70% Free shipping to return items  67% Fully stocked with products 52% On-site product reviews However, when shopping in-store, consumers value retailers who prioritize sales, stock, and safety.   80% Deals & sales 73% Fully stocked with products 64% Multiple hand sanitizer/public health stations  59% Full-service checkout 57% Contactless payments at checkout Insights for retailers: Keep your customers happy in 2022 by offering a healthy balance between in-store and ecommerce experiences.  Ecommerce Fast and functional platform Reviews on product pages Free shipping  In-store Exceptional customer service Product demos Personalized shopping experiences

Want to understand your customers better and provide the shopping experience they expect? Get all the insights from our 2022 Canadian Consumer Trends Report to grow your business this year.

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The PayBright Team

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