SPOTLIGHTS

2 MIN READ

How OmniView Tech Reached New Heights with Buy Now, Pay Later

by

The Paybright Team

August 14, 2020

While OmniView Tech prides itself on being "Canada's top retailer and wholesaler of high-quality drone and handheld gimbal products," this feat is not enough. Every day, the Canadian-based tech hub searches far and wide for ways to optimize their customer experience, and generally better their business.

The Mission

Part of this ongoing search is discovering ways to provide their cusomters with more flexible ways to pay. With a fast growing online business to complement their retail stores, it began a search for an installment payment method that had the benefit of speed and efficiency, while providing customers with an easy option to pay for their purchases over time.

The Solution

“That’s when we connected with PayBright, and now our shoppers can instantly purchase products and spread their payments over time in just a few clicks. Our checkout and pay later option is available in an integrated way, so that our customers have the best possible experience,” explains Johann Reandino, Director of Marketing and Business Development.

Through PayBright, OmniView enables customers to pay for their purchase in six equal monthly payment plans with 0% APR, eliminating the need to pay the full price up front.

Completing the PayBright process takes customers less than 60 seconds from end to end. OmniView receives the funds from PayBright the next business day after the transaction, and customers repay PayBright in automatic monthly payments from their designated repayment account. PayBright absorbs the risk of non-payment by customers.

For marketing visibility, OmniView’s customers are offered payment options through customized landing pages, website banners and in-store materials, and can pay for their purchase as a fully integrated payment method at checkout

"Our checkout and pay later option is available in an integrated way, so that our customers have the best possible experience." - Johann Reandino, Director of Marketing and Business Development, OmniView Tech.

Since adding PayBright, OmniView has seen tremendous results, with a 10% increase in checkout conversions, a 15% increase in average order values and a 20% increase in overall sales.

“Partnering with PayBright has been a great experience so far.” says Reandino. “Compared to our previous payment system, PayBright’s solution is better all around, and we are seeing excellent results. Our customers love the 0% interest and how quick and simple the process is.”

The Results

Since adding PayBright, OmniView has seen tremendous results, with a 10% increase in checkout conversions, a 15% increase in average order values and a 20% increase in overall sales.

“Partnering with PayBright has been a great experience so far.” says Reandino. “Compared to our previous payment system, PayBright’s solution is better all around, and we are seeing excellent results. Our customers love the 0% interest and how quick and simple the process is.”

Success by the Numbers

  • 10%+ CHECKOUT CONVERSIONS WITH PAYBRIGHT
  • 15%+ AVERAGE ORDER VALUE WITH PAYBRIGHT
  • 20%+ IN OVERALL SALES WITH PAYBRIGHT

Inspired by OmniView? Want to know more about how to boost sales with a BNPL option at checkout?

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The Paybright Team

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